FAQ

Questions, answered.

Everything about Numina and how modern revenue teams act on their accounts — what it is, how it's different, what it costs, and how your data is kept safe.

About Numina

What is Numina?+

Numina is AI account intelligence for B2B revenue teams. It reads every account in your book for expansion upside, churn risk, and net-new fit, then hands the rep the play: the read (is the signal real, and why now), the right contact, and ready-to-edit outreach — grounded in your own data and live web research, with the sources shown.

How is Numina different from other account intelligence tools?+

Most tools hand you a score or a ranked list of “ripe” accounts and stop — the hard part, the actual play, lands back on the rep. Numina does that part. For each account it gives the recommended move, the right person to reach, and the words to use, grounded in your data and honest enough to say when a signal is thin instead of inventing one.

Who is Numina for?+

B2B revenue teams — account executives, RevOps, and sales leaders — especially at fast-growing companies where reps carry large account books and the quietly-ready account is easy to miss.

Does Numina replace my CRM?+

No. Numina works alongside your existing CRM and stack — no rip-and-replace. It reads your data and live research and hands reps the play; your CRM stays your system of record.

Account intelligence

What is account intelligence software?+

Account intelligence software analyzes everything known about a specific account — usage, firmographics, public signals, and history — to tell a revenue team which accounts to act on, why now, and (in the best case) what to do about it. It differs from a contact database, which tells you who to call but not what's happening inside the account.

How is account intelligence different from revenue intelligence?+

Revenue intelligence (Gong, Clari, Chorus) analyzes live deals — calls, pipeline, and forecasts — once an opportunity exists. Account intelligence reads the account itself (expansion potential, churn risk, net-new fit) before and around the deal, so reps know which accounts deserve attention in the first place.

How much does account intelligence software cost?+

It ranges widely. Mid-market tools like Apollo and Clay publish transparent pricing, while enterprise platforms are custom-quoted — 6sense commonly runs $50K+/year and Gong roughly $1,300–$3,000 per user per year. A 10-person team can spend anywhere from about $5,000 to $200,000+ a year depending on the stack.

What should I look for in account intelligence software?+

Five things: it's grounded in your own data (not generic), it's actionable (it tells you the move, not just a score), it's honest (it shows its sources and admits when a signal is weak), it fits your workflow, and it has pricing you can actually understand.

What's the difference between an account score and an account play?+

A score ranks accounts by likelihood. A play tells the rep the specific move for this account this week — the signal, the contact, and the words. The score is the easy 80%; the play is the hard 20% that actually wins the deal, and it's the part most tools leave to the rep.

Account expansion

What is account expansion (expansion revenue)?+

Account expansion is revenue from customers you already have — upsells, cross-sells, more seats, or more usage. It's the engine behind net revenue retention, and for most B2B companies it's the cheapest, fastest-closing revenue available.

Why is expanding an existing account cheaper than winning a new one?+

Because the hard parts are already done. You've earned trust, proven value, and you sit on usage and relationship data a new prospect would never share. The result is a shorter cycle and a far higher win rate than a cold net-new deal.

What signals show an account is ready to expand?+

The clearest ones: usage climbing or hitting plan limits, new hires or a new team adopting the product, a funding round or product launch, adoption of one product but not the obvious adjacent one, and leadership or org changes that open a door.

How do you prioritize which accounts to expand?+

Look for the overlap of three things: whitespace (what they haven't bought yet), timing (a live trigger happening now), and value (account size and trajectory). Act where all three line up — that's where expansion is both ready and worth it.

Pricing & getting started

How does Numina's pricing work?+

Numina is pay-as-you-go: you buy credits and spend roughly 1–5 per account analysis depending on depth. There are no seats and no subscription. Enterprise teams can get discounted bulk credits — contact sales.

Is there a free trial? Do I need a credit card?+

Yes, and no card required. Every new account starts with 10 free credits so you can run real analyses before you pay anything.

What is a credit?+

A credit is the unit you spend to run an analysis. A lighter read costs fewer credits; a deeper one with more live research costs more. You only pay for what you run, and you can buy more at any time.

Security & your data

Is my data secure?+

Yes. Data is encrypted in transit (TLS) and at rest, with sensitive secrets additionally encrypted at the application layer. Access is role-based within your organization, and production access is limited to authorized personnel.

Do you train AI on my data?+

No. Numina never uses your data to train, fine-tune, or improve any model, and our AI provider's API terms exclude data submitted via the API from model training. We also don't pool, aggregate, benchmark, or sell your data across customers.

Is my data isolated from other customers?+

Yes. The platform is multi-tenant with database-level row-level-security isolation per organization, so there is no cross-tenant access to your book of business.

Still have a question?

The fastest answer is to watch Numina build a real play on a company you know — then try it on your own accounts with 10 free credits, no card.